Branded

Branded is a dark and mind-bending journey into a surreal, dystopian society where corporate brands have unleashed a monstrous global conspiracy to get inside our minds and keep the population disillusioned, dependent and passive. 

One man's Misha (Ed Stoppard) passion to unlock the truth behind the conspiracy will lead to an epic battle with the hidden forces that really control our world.

There are a ton of people whom are threatened by the simple truths of this film:

Overweight people don't want to be told that their food choices are being influenced by advertising, and the negativity is a reflection of the shame of being overweight or the reflection of their own brands that they are wearing and the value they put in them.

This film is not the normal Hollywood Blockbuster; it requires more from the viewer; a self examination of what influences their choices.

 

You begin to understand why you are craving Mickey D's.

I think this movie will become a cult classic ala Liquid Sky, Repo Man, or Idiocracy - it is that rarest of things, a film with an original tale that is well-told.

Somewhere at the far edges of the absurd, the profound can be found. 

A few reviews and reviewers note that this film does not live up to its own advertising. 

There is irony there, but what does live up to advertising?

Advertising is amongst the biggest waist of resources in contemporary society. Not just in terms of illusory currency, but the waist of many of todays greatest artists, thinkers, and idea makers; professionals payed to spin lies and manipulate participants of mass media consumption.

Branded may only scratch the surface of many important current problems caused by modern media, but at least its creators and performers put themselves "out there" to ask some interesting questions. 

May more artists ask important questions, and help move us all to a better place.

The movie comes a bit slow but after 10 minutes it delivers its purpose and keeps you watching tensed until the last second ! 

We really enjoyed the movie and highly recommend it's viewing; it has an important message for all of us. 

Check it out and be pleasantly rewarded - unless your own reflection reflects something too unpleasant to accept....

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