Often related to physical beauty, status and superficial wealth.
An unseen manifest-value distortion that is making us sick, antisocial, increasingly vain, ecologically indifferent and perhaps more and more malleable for the controlling factions of our society itself.
A disease largely unknown in earlier periods and almost entirely unnoticed by those who carry it; a disease spread not by a physical virus or genetic predisposition but through cultural memes, ideas. Ideas which are in fact infecting minds, growing and mutating in various strains, inhibiting the mental well-being of many.
It's a plague of modern society which not only pollutes the minds and values of those infected, it is also turning our world into a cesspool of mini-malls and self-image disorders, wasteful materialism and belligerent social transgressions.
If we go back to the early twentieth century, we find a critical crossroad for industry, where the rapid technological advancement was beginning to challenge the most basic foundations of traditional economics and hence, social operation.
You see, at the core of our socioeconomic system is 'Labor' and 'Demand'.
A 1927 article in 'Nation's Business' conducting an interview with then-labor secretary James Davis, stated:
"It may be that the world's needs ultimately will be produced by three days' work a week."
So, the ruling industrialists and social planners had a choice at this point.
The very underlying values and affections of the culture would need to be altered, where the very idea of consuming became a utility in and of itself to consume for the sake of consuming in order to maintain the status quo.
He is considered the Father of Modern Advertising, most famous for turning the largely-abhorred word 'Propaganda' into the fluffy, warm euphemism 'Public Relations'. Bernays haphazardly took popular ideas from Freudian psychoanalysis and began to apply them to advertising campaigns.
The idea was simple:
Link and exploit the very primitive, social urges common to most humans, such as sexuality and status, to a product.
"We must shift America from a needs to a desires culture. People must be trained to desire. To want new things even before the old have been entirely consumed. We must shape a new mentality in America."
Advertising no longer was about describing the function of a good and its inherent integrity.
It was now about social manipulation, creating inferiority, shame, guilt, and false problems that could only be resolved by submission to purchase.
Hey!, hey you!,
Hey, hey! ...If you wore these jeans, then the hot girls will really do you. I mean like hot girls, not that ugly broad you call a girlfriend.
And by the way, could you mention to her that she needs to lose a little weight and do something about her hair?
And she could do it, too!...if she would just use this diet pills and this hair gel.
And by the way, both of you guys should probably be smoking these cigarettes and drinking this beer...then you'd be really cool.
Although your teeth are looking a little yellow but we can fix that if you would just use this tooth whitening shit! And then the hot girls would really do you.
And by the way, are you happy with your penis size?
If you are, that's cool, a lot of guys are happy with the... 'fun size'!
Is that what you call that? 'Fun size'? A lot of girls like that. I mean, I've ain't met any, but I bet there are some.
But if you change your mind, all you'd have to do is take a couple of these pills and soon you will have to call up guys to help you carry your junk around like a train on a wedding dress!
But how are you're going to call your junk carriers with that crappy phone you got there? You should be using this phone with the swipey-bullshit technology that makes other people feel like they are better than you just by owning this phone, and they are.
They are better than you.
Oh my god, all this stuff you need and don't have is making me anxious. Is it making you anxious?
Is it? Is it? Is it? Are you anxious now?
Are you? Are you? Are you?
Well then, all you have to do is to take couple of these, and in 2 weeks time you would feel better than anything! Plus, bonus side-effect.....these pills also make your ass hair shiny and more manageable with extra bounce.
Anyway, I got to go because your girlfriend just decided she looks pretty good in vintage dress, and I gotta turn that around quick before she stops taking the Ambien/Prozac cocktail I gave her, and then she'll stop shopping continuously in order to fill the void created by self-hatred; created by me —the Advertisement.
By the end of the observation period, the effect of materialistic values and vanity took a powerful toll.
Eating disorders which were virtually unheard of in this culture began to spread and women specifically were transformed; but let's return to our history lesson.
Some even wanted to make it mandatory for all industries, legally, where lifecycles were decided not by the natural state of technological ability but by the mere ongoing need for labor and increased consumption.
[Watch Pyramids Of Waste; The Lightbulb Conspiracy]
It isn't as though they actually wanted it that way.
Adam Smith, observing the nature of a social order defined by property relations, stated:
"Civil government,so far as it is instituted for the security of property is in reality instituted for the defense of the rich against the poor, or of those who have some property against those who have none at all."
"Instead of recommending cleanliness to the poor, we should encourage contrary habits. In our towns, we should make the streets narrower, crowd more people into the houses, and court the return of the plague." —Thomas Malthus, 1798
You might also then come up with some very convenient justifications as to why some are to live and prosper, and some are to die and to be deprived, why some deserve a great deal of wealth and honor, and while others must be condemned to destitution and subsistence.
By gradually contracting the sphere of the 'poor' laws, by impressing on the poor the value of independence, by teaching them that they must not look to systematic or a causal charity, but to their own exertions for support, that prudence and forethought are neither unnecessary nor unprofitable virtues, we shall by degrees approach a sounder and more healthful state." —David Ricardo
What does any of this have to do with Consumerism?
Simultaneously, it compounds class division; since the consumer culture has created an abstract sense of competition and status where to have more than others is equated to success.
It must be some 'law of nature'.
The more you own, the more you're owned!
Disease Of Explotation, Imperialism & Terrorism
This (inspired) transcript was made possible by generous grants from the Rockefeller Foundation, George Soros, the Theosophic Society, the Bilderberg Group, the Council on Foreign Relations, the New World Order, Alex Jones and the satanic death cult known as The Zeitgeist Movement.-Peter Joseph, an agent and victim of a culture in decline